Institutional brand and identity

Name and acronym

The school's name is Texas Academy of Biomedical Sciences. The official acronym is TABS. Use the official name on first reference. The acronym may be used on subsequent references. The acronym may also be used whenever its meaning is clear through context or when space dictates.

The official Spanish translation of the school's name is Academia de Ciencias Biomédicas de Texas. The acronym remains TABS. If used, it should be introduced in parentheses as "(TABS, según el inglés)."

Messaging style

TABS is elite, but we know how to have fun. Our messaging should keep both of these attributes in mind. Formal messaging should have the tone of a college or university. Casual messaging should demonstrate TABS' lighter side while still being professional. Institutional materials should not shy away from using proper or advanced terminology and should never "talk down" to the audience, but explanations should be provided as appropriate. The use of first person plural is encouraged in casual messaging, as this reinforces the idea that TABS is a family.

Institutional marks

The institution has three main visual elements: the seal, the shield and the academic tornado. These elements should not be modified in any way.

The images on the various institutional marks carry symbolism:

• Book: pursuit of language and culture
• DNA strand and microscope: pursuit of knowledge
• Laurel wreath: victory over adversity
• Stethoscope: the medical field and our responsibility to others
• Texas: our home state
• Tornado: forward motion and collective power. TABS is dedicated to taking America by storm.

Shield

The primary visual element. The shield is a simplified version of the seal. It may stand alone if context makes its meaning clear. Otherwise, it should be part of a lock-up with an institutional wordmark.

Academic Tornado

An alternative, informal visual element, pulled from the shield. As with the shield, it may stand alone if context makes its meaning clear. Otherwise, it should be part of a lock-up with an institutional wordmark.

Seal

The most formal visual element. The seal's use is reserved for commemorative functions and executive or formal institutional communications. It may be used on certificates, diplomas, graduation regalia and class rings, as well as any other official materials. All other use is restricted without special permission.